Below are samples of various content pieces I’ve written for past clients. Each one is listed with its current ranking position, target keywords, and a brief context on how it was created.
If you have any questions about any of them, please don’t hesitate to reach out.
Position: 7
Main Keyword: instagram shopping statistics
Context: I had the opportunity to write for this client.
The topic was primarily about statistics, so I conducted in-depth research to find relevant data that fit the subject.
There was a distinction between Instagram ‘shopping’ statistics and general Instagram statistics, which I had to account for.
Position: 1
Main Keyword: how to reply to wsg
Context: Users searching for this topic were likely in a state of distress.
I structured the page with a calm and reassuring tone to help ease their concerns while also organizing the article into a list they could use to properly respond to the question, ‘What’s up?’.
Position: 5
Main Keyword: i hit a curb with my front passenger side
Context: I had the opportunity to write extensively on this topic.
It ranked first before the August 2024 update, but since then, its ranking has declined in favor of forums like Reddit, Quora, and other car forums. I’d wager that before the update, it would have still held the top spot.
Position: 2
Main Keyword: python projects for resume
Context: This was easy to rank for. Given the client’s strong topical authority on the subject, there weren’t many competitors covering this specific topic. All I had to do was focus on finding relevant Python projects that users could add to their resumes, and ranking it was straightforward.
Position (Bing) : 1
Main Keyword: best hmo in the philippines for self employed
Context: This piece is from my project. It currently ranks at the top on Bing and has been gradually improving its ranking on Google over time.
Position (Bing) : 1
Main Keyword: warehouse maintenance
Context: I had the chance to work on this site’s content. It was discontinued, but we ranked for various topics while building topical authority. I’d wager that we could have refined it further if I had worked on the site a bit longer.
Position: 1
Main Keyword: restaurant internal controls philippines
Context: This was a custom article from the client, targeting a specific audience in the Philippines. It’s currently ranking at the top, and given how niche the topic is, I doubt it will be outranked anytime soon.
Position: 1
Main Keyword: director of artificial intelligence
Context: I didn’t expect this article to rank so quickly, given the timeline of its publication. The client is in the HR niche, so I initially thought it would take much longer to gain traction. Needless to say, I’m happy that it’s ranking well.
Position: 9
Main Keyword: how much does it cost to replace a toilet
Context: I published this in October 2024, and so far, it has been ranking well, taking the top positions for related terms such as ‘how much is a new toilet,’ ‘how much does a plumber charge to replace a toilet,’ and more.
It’s fairly simple. First, I verify the main and secondary keywords, check if you have any briefs available, and then proceed with writing the content. I also analyze competitor content to understand their approach and craft a coherent, original take based on my understanding of search intent and how users expect their query to be answered.
Honestly, it varies. Some articles rank fairly quickly, while others take longer.
I take a step back and assess the situation. I analyze the SERPs to understand why it’s not ranking and then formulate a strategic approach to improve the article and make it more competitive.
Typically, 3 to 9 months. If there’s no traction within that period, it’s a sign that the article needs to be updated.
